The cast and contestants of So You Think You Can Dance Canada (SYTYCDC) have taken their final bow. The reality dance show will not be renewed by Bell Media for a fifth season. The finale, which will undoubtedly send the show’s final winner, Jordan Clark, to dance fame, was watched by 903,000 viewers. That is twenty-seven percent fewer than in 2010. Dancers will now need to look elsewhere for a high-exposure stage. SYTYCDC judge Jean-Marc Généreux gauged the impact, as reported in the Toronto Star: “[The show] was about one thing: culture and dance. I’m really, really sad, but dancing just lost its platform in Canada.” Scott Henderson, vice-president of communications at Bell Media, insists that the consequences SYTYCDC’s cancellation could have on the country’s dance community and culture was taken into consideration; however, high production costs along with a drop from number three on the list of most-watched programs in Canada in 2009 to twenty-two this year, has CTV, the division of Bell Media that airs the show, saying no to an encore. “You can’t make a TV show that is not economically viable, just to be a supporter of the arts,” Henderson told The Dance Current. Henderson could not comment on whether CTV has specific plans to air another dance show, but said it is a “definite possibility.”
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