The United Nations Educational, Scientific and Cultural Organization (UNESCO) recognized flamenco as a World Heritage Treasure. The honour was given during a UNESCO meeting in Nairobi, Kenya, on November 16th, 2010. Spain first nominated flamenco for UNESCO recognition in 2005 but was unsuccessful. The 2010 nomination was supported by the government of Spain, where flamenco is said to have its roots, as well as by government bodies in Extremadura and Andalusia, which support the genre by subsidizing flamenco schools and companies. The UNESCO honour was created in 2003 and, through recognition, aims to preserve and protect cultural forms, diversity and traditions that are currently faced with globalization.