DEADLINES 2008-2009

Celebrate our 10th Anniversary Season with us! Ask about special advertising offers throughout the year.

*Please note that Ad Bookings deadlines are now at 12:00 noon on Thursdays.
**Please note that all Artwork deadlines are at 12:00 noon.

ISSUE >> AD BOOKINGS* / ARTWORK* / SUBSCRIPTIONS POSTED / STREET DATE

2008 >>

Feb. >> Nov. 23 / Nov. 30 / Jan. 18 / Jan. 30
Mar. >> Jan. 25 / Feb. 1 / Feb. 22 / Mar. 5
Apr. >> Feb. 22 / Feb. 29 / Mar. 21 / Apr. 2
May >> Mar. 20 / Mar. 28 / Apr. 18 / Apr. 30

SUMMER ANNUAL OF CANADIAN DANCE
*JUNE 2008 >> Apr. 17 / Apr. 25 / May 23 / June 4

* SPECIAL ISSUE (on newsstands through June, July & August)

Sept. >> Jul. 24 / Aug. 1 / Aug. 22 / Sept. 3
Oct. >> Aug. 21 / Aug. 29 / Sept. 19 / Oct. 1
Nov. >> Sept. 25 / Oct. 3 / Oct. 24 / Nov. 5
Dec./Jan. >> Oct. 23 / Oct. 31 / Nov. 21 / Dec. 3

2009 >>

Feb. >> Nov. 20 / Nov. 28 / Jan. 23 / Feb. 4
Mar. >> Jan. 22 / Jan. 30 / Feb. 20 / Mar. 4
Apr. >> Feb. 19 / Feb. 27 / Mar. 20 / Apr. 1
May >> Mar. 19 / Mar. 27 / Apr. 17 / Apr. 29

SUMMER ANNUAL OF CANADIAN DANCE
*JUNE 2009 >> Apr. 16 / Apr. 24 / May 22 / June 3

* SPECIAL ISSUE (on newsstands through June, July & August)
Subject to change.
Please call to confirm if necessary: 416-588-0850, 1-800-891-7019


>> From St. John’s, Newfoundland to Victoria, British Columbia
>> From Yellowknife, Northwest Territories to Windsor, Ontario

Our readers are the movers and shakers of the Canadian arts scene – influential people who rely on The Dance Current to keep them in-the-know and up-to-date.

According to a recent subscriber study:

98% of our readers find out about dance-related events through The Dance Current

85% of our readers attend several performances every month

87% of our readers regulary attend live dance, music, theatre, film, opera and art exhibits

Our readers trust us to deliver the information they need and the context they want.


>> Exposure is the key to consumer response

At The Dance Current, we recognize and value the partnerships we create with our advertisers. Work with us and we’ll work with you to create the perfect package that suits your promotional needs, and your budget.

We also offer a variety of value-added benefits to make your advertising dollar go even further.

>> Dynamic and growing

Our readers are active & engaged members of the arts scene. Dancers, choreographers, directors, producers, managers, educators, students and audiences, they represent a broad cross-section of the market. Through The Dance Current, you will:

establish immediate and lasting relationships with our dedicated readership

reach core and pass-along readership of over 2500 discriminating consumers

be in the eyes and minds of youth, cultural innovators and opinion leaders

Our subscriber demographics indicate that:

91% are female

47% are ages 18–35

40% are ages 36–55

85% live in major urban areas

40% have an undergraduate university education


>> Exposure is the key to consumer response

At The Dance Current, we recognize and value the partnerships we create with our advertisers. Work with us and we’ll work with you to create the perfect package that suits your promotional needs, and your budget.

We also offer a variety of value-added benefits to make your advertising dollar go even further.

Stay top-of-mind with our readers. Take advantage of our special Profile Builder Package (see rates page). Keep your name and image circulating so that when your next event rolls around, you don’t have to promote from scratch.


Download our ad kit using the link above on the right, or contact us now at 416-588-0850 to start your marketing campaign with us.